BS in Marketing

Degree Requirements

To earn a Bachelor of Science in Marketing degree from UIC, students need to complete University, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

Summary of Requirements
General and Basic Course Requirements48
Business Core 45
Major Requirements18
Business Electives 9
Total Hours120

General and Basic Course Requirements

See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.  

Business Core

See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Required Courses
MKTG 461Consumer Market Behavior3
MKTG 462Marketing Research3
MKTG 465Strategic Marketing Planning and Management3
Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499.9
Total Hours18

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.

The Department of Managerial Studies offers the following four concentrations in marketing:

Concentration in Marketing Research
The following courses are required:9
Marketing Analytics
Market and Business Intelligence
Advanced Marketing Research
Concentration in Innovation and Product Management
The following courses are required:9
Interdisciplinary Product Development I
Interdisciplinary Product Development II
Select one of the following:
Brand Management
Product Management
Concentration in Marketing Promotions and Communications
Select three of the following:9
Marketing Channels and E-Commerce
Brand Management
Advertising and Sales Promotion
Digital and Social Media Marketing
Concentration in Sales Leadership
The following course is required:3
Sales Management
Select two of the following:6
Principles of Retailing
The Personal Selling Effort in Marketing
Business-to-Business (B2B) Marketing

Business Electives

Electives
Nine hours from courses in the College of Business Administration. Students may choose ECON 221 or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the College.9
Total Hours9

Sample Business Major Curriculum

See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.