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COMM 220. Social Media and Marketing. 3 hours.

The basics of marketing in the social media age.Theoretical and practical strategies used by corporations and non-profits to leverage digital communication and enhance brand identity, loyalty, and consumer engagement. Course Information: Course may be offered in a traditional, blended, or online format. Use of computer and internet access is required for all online and blended sections. Consult the Schedule of Classes for the mode of instruction. Prerequisite(s): ENGL 160 and ENGL 161.