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MKTG 482. Innovation Management. 3 hours.
Introduction to a human-centered approach to designing products, services and business systems using a Design Thinking methodology. Course Information: Prerequisite(s): MKTG 360 and MKTG 462.
BS in Marketing
Undergraduate Catalog
http://catalog.uic.edu/ucat/colleges-depts/business-administration/marketing/bs/
...Thinking a MKTG 462 is a prerequisite for MKTG 475 and MKTG 482 and should...