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MKTGĀ 564. Marketing Research II. 4 hours.

Focuses on qualitative research, new media marketing research, and advanced quantitative market research for marketing decision-making. Course Information: Extensive computer use required. Field work required. Prerequisite(s): MKTG 500 or MKTG 360; and MKTG 562 and MKTG 563; or consent of the instructor. Recommended background: Prior coursework in marketing, the social sciences, and experience in marketing research.