MKTG 577. Interdisciplinary Research and Development I. 4 hours.
Multidisciplinary teams (w/students typically from Design, Engineering, Public Health, etc.) research and develop solutions related to business, social, or healthcare-related topics. Emphasis: problem solving collaboration, sponsor engagement, and prototyping. Course Information: Prerequisite(s): MKTG 500 and consent of the instructor. This is the first half of a year-long course. Students will be required to take MKTG 578 in the following semester. Class Schedule Information: To be properly registered, students must enroll in one Lecture-Discussion and one Practice.