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PT 542. Applied Health Communications and Content Marketing. 4 hours.

Provides students with a critical understanding of the role of print, broadcast, and online media in health promotion and disease prevention with specific focus on designing, implementing, and evaluating content marketing campaigns. Course Information: Extensive computer use required. Prerequisite(s): Consent of the instructor. Class Schedule Information: To be properly registered, students must enroll in one Lecture and one Discussion.