Degree Requirements

To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

Course List

Code	Title	Hours
Summary of Requirements
General and Basic Course Requirements		48
Business Core		45
Major Requirements		18
Business Electives		9
Total Hours		120

General and Basic Course Requirements

See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.  

Business Core

See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Course List

Code	Title	Hours
Required Courses
MKTG 461	Consumer Market Behavior	3
MKTG 462	Marketing Research	3
MKTG 465	Strategic Marketing Planning and Management	3
Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499.		9
Total Hours		18

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.

The Department of Managerial Studies offers the following four concentrations in marketing:

Course List

Code	Title	Hours
Concentration in Marketing Research
The following courses are required:		9
MKTG 460	Marketing Analytics
MKTG 467	Market and Business Intelligence
MKTG 468	Advanced Marketing Research

Course List

Code	Title	Hours
Concentration in Innovation and Product Management
The following courses are required:		9
MKTG 477	Interdisciplinary Product Development I
MKTG 478	Interdisciplinary Product Development II
Select one of the following:
MKTG 470	Brand Management
MKTG 475	Product Management

Course List

Code	Title	Hours
Concentration in Marketing Promotions and Communications
Select three of the following:		9
MKTG 463	Marketing Channels and E-Commerce
MKTG 470	Brand Management
MKTG 474	Advertising and Sales Promotion
MKTG 479	Digital and Social Media Marketing

Course List

Code	Title	Hours
Concentration in Sales Leadership
The following course is required:		3
MKTG 481	Sales Management
Select two of the following:		6
MKTG 452	Principles of Retailing
MKTG 473	The Personal Selling Effort in Marketing
MKTG 476	Business-to-Business (B2B) Marketing

Business Electives

Course List

Code	Title	Hours
Electives
Nine hours from courses in the College of Business Administration. Students may choose ECON 221 or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the college.		9
Total Hours		9

Sample Business Major Curriculum

See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.