Degree Requirements
To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.
Course List
Code |
Title |
Hours |
| 48 |
| 45 |
| 18 |
| 9 |
Total Hours | 120 |
General and Basic Course Requirements
See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.
Business Core
See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.
Major Requirements
Course List
Code |
Title |
Hours |
MKTG 461 | Consumer Market Behavior | 3 |
MKTG 462 | Marketing Research | 3 |
MKTG 465 | Strategic Marketing Planning and Management | 3 |
| 9 |
Total Hours | 18 |
Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.
The Department of Managerial Studies offers the following four concentrations in marketing:
Course List
Code |
Title |
Hours |
| 9 |
| Marketing Analytics | |
| Market and Business Intelligence | |
| Advanced Marketing Research | |
Course List
Code |
Title |
Hours |
| 9 |
| Interdisciplinary Product Development I | |
| Interdisciplinary Product Development II | |
| |
| Brand Management | |
| Product Management | |
Course List
Code |
Title |
Hours |
| 9 |
| Marketing Channels and E-Commerce | |
| Brand Management | |
| Advertising and Sales Promotion | |
| Digital and Social Media Marketing | |
Course List
Code |
Title |
Hours |
| 3 |
| Sales Management | |
| 6 |
| Principles of Retailing | |
| The Personal Selling Effort in Marketing | |
| Business-to-Business (B2B) Marketing | |
Business Electives
Course List
Code |
Title |
Hours |
| 9 |
Total Hours | 9 |
Sample Business Major Curriculum
See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.