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MKTG 570. Brand Management. 4 hours.
Addresses many of the strategic areas of brand asset management in modern business entities. Issues in building and managing brand assets are covered. Course Information: Prerequisite(s): MKTG 500 or MKTG 360; or consent of the instructor. Recommended background: 1) Brand management experience 2) MKTG 561 3) MKTG 563 or work experience 4) Consumer psychology experience.
MS in Business Analytics/MS in Finance
Graduate Catalog
http://catalog.uic.edu/gcat/colleges-schools/business-administration/bus-anal/ms-busanl-ms-fin/
...IDS 532 , or MKTG 500 ); technical prerequisites of business statistics ( IDS 570 ); and database/programming...
MS in Business Analytics/MS in Finance
Graduate Catalog
http://catalog.uic.edu/gcat/colleges-schools/business-administration/fin/ms-busanl-ms-fin/
...IDS 532 , or MKTG 500 ); technical prerequisites of business statistics ( IDS 570 ); and database/programming...
MS in Finance/MS in Management Information Systems
Graduate Catalog
http://catalog.uic.edu/gcat/colleges-schools/business-administration/fin/ms-fin-ms-mis/
...500 ); Marketing ( MKTG 360 or MKTG 500 ); Management...500 , FIN 500 , IDS 570 , and ECON 520...
MS in Finance/MS in Management Information Systems
Graduate Catalog
http://catalog.uic.edu/gcat/colleges-schools/business-administration/mis/ms-fin-ms-mis/
...500 ); Marketing ( MKTG 360 or MKTG 500 ); Management...500 , FIN 500 , IDS 570 , and ECON 520...