MS in Marketing
Admission Requirements
Applicants are considered on an individual basis. Transcripts for all undergraduate and any graduate work must be submitted to the UIC Business Liautaud Graduate School Program Office. In addition to the Graduate College minimum requirements, applicants must meet the following program requirements:
- Degree Required Bachelor's degree.
- Baccalaureate Field No restrictions.
- Grade Point Average At least 3.00/4.00 for the final 60 semester (90 quarter) hours of undergraduate study. Applicants with a master’s degree must have maintained a grade point average of at least 3.00/4.00 in that program.
- Tests Required GMAT or GRE, taken within five years of entry into the program.
- Minimum English Competency Test Score
- TOEFL 90, with subscores of Reading 21, Listening 21, Speaking 25, and Writing 23 (iBT Test); 60, with subscores of Reading 19, Listening 17, Writing 21 (revised Paper-Delivered Test), OR,
- IELTS 6.5, with subscores of 6.5 for all four subscores, OR,
- PTE-Academic 61
- Letters of Recommendation Two required.
- Personal Statement Required.
- Resume Required.
- Guaranteed Admission to MS in Marketing University of Illinois students or alumni (from the three campuses who have graduated from any undergraduate, graduate or professional program within three years of start of the MSM program) with a cumulative GPA of 3.25/4.00 will have GMAT and GRE requirements waived and will be guaranteed admission into the program provided all other requirements are met. Complete applications for guaranteed admission must be submitted by the specified deadline to qualify for guaranteed admission.
- Deadlines The application deadline for this program is the Graduate College deadline.
Degree Requirements
In addition to the Graduate College minimum requirements, students must meet the following program requirements:
- Minimum Semester Hours Required 32. Coursework consists of 16 hours of required courses and 16 hours of elective courses.
- Coursework Degree candidates must earn a cumulative grade point average of at least 3.00/4.00 for all 400- and 500-level courses. At least five courses used toward the MS degree must be at the 500 level.
| Code | Title | Hours |
|---|---|---|
| Required Courses (16 hours) | ||
| Introduction to Marketing | ||
| Marketing Management | ||
| Marketing Analytics | ||
| Marketing Research I | ||
| Electives (16 hours) | ||
| Select four courses. Three electives may be taken to complete one of the concentrations below and the remaining one as a freestanding elective. Alternatively, any four marketing electives may be taken. Other graduate courses may be taken to substitute up to two of the electives with the approval of the director of graduate studies. | ||
| Digital Marketing Concentration | ||
| Required course: | ||
| Digital and Social Media Marketing | ||
| Select two of the following: | ||
| Electronic Marketing | ||
| Advanced Digital Marketing and Advertising | ||
| Business Intelligence and Technologies in Marketing | ||
| Brand Management | ||
| Omni-channel Retailing | ||
| Content Marketing | ||
| Customer-Focused Marketing Concentration | ||
| Required course: | ||
| Consumer Behavior | ||
| Select two of the following: | ||
| Digital and Social Media Marketing | ||
| Multicultural Marketing | ||
| International Marketing | ||
| Other Electives | ||
| Professional Topics | ||
| Product Planning | ||
| Interdisciplinary Research and Development I | ||
| Interdisciplinary Research and Development II | ||
| Special Topics in Marketing | ||
- Comprehensive Examination None.
- Thesis, Project, or Coursework-Only Options Coursework only. No other options available.