MS in Marketing

Admission Requirements

Applicants are considered on an individual basis. Transcripts for all undergraduate and any graduate work must be submitted to the UIC Business Liautaud Graduate School Program Office. In addition to the Graduate College minimum requirements, applicants must meet the following program requirements:

  • Degree Required Bachelor's degree.
  • Baccalaureate Field No restrictions.
  • Grade Point Average At least 3.00/4.00 for the final 60 semester (90 quarter) hours of undergraduate study. Applicants with a master’s degree must have maintained a grade point average of at least 3.00/4.00 in that program.
  • Tests Required GMAT or GRE, taken within five years of entry into the program.
  • Minimum English Competency Test Score
    • TOEFL 90, with subscores of Reading 21, Listening 21, Speaking 25, and Writing 23 (iBT Test); 60, with subscores of Reading 19, Listening 17, Writing 21 (revised Paper-Delivered Test), OR,
    • IELTS 6.5, with subscores of 6.5 for all four subscores, OR,
    • PTE-Academic 61
  • Letters of Recommendation Two required.
  • Personal Statement Required.
  • Resume Required.
  • Guaranteed Admission to MS in Marketing University of Illinois students or alumni (from the three campuses who have graduated from any undergraduate, graduate or professional program within three years of start of the MSM program) with a cumulative GPA of 3.25/4.00 will have GMAT and GRE requirements waived and will be guaranteed admission into the program provided all other requirements are met. Complete applications for guaranteed admission must be submitted by the specified deadline to qualify for guaranteed admission.
  • Deadlines The application deadline for this program is the Graduate College deadline.

Degree Requirements

In addition to the Graduate College minimum requirements, students must meet the following program requirements:

  • Minimum Semester Hours Required 32, beyond prerequisites. Coursework consists of 16 hours of required courses and 16 hours of elective courses.
  • Coursework Degree candidates must earn a cumulative grade point average of at least 3.00/4.00 for all 400- and 500-level courses. At least five courses used toward the MS degree must be at the 500 level.
Required Courses (16 hours)
Introduction to Marketing
Marketing Management
Marketing Analytics
Marketing Research I
Electives (16 hours)
Select four courses. Three electives may be taken to complete one of the concentrations below and the remaining one as a freestanding elective. Alternatively, any four marketing electives may be taken. Other graduate courses may be taken to substitute up to two of the electives with the approval of the director of graduate studies.
Digital Marketing Concentration
Required course:
Digital and Social Media Marketing
Select two of the following:
Electronic Marketing
Advanced Digital Marketing and Advertising
Business Intelligence and Technologies in Marketing
Brand Management
Omni-channel Retailing
Content Marketing
Customer-Focused Marketing Concentration
Required course:
Consumer Behavior
Select two of the following:
Digital and Social Media Marketing
Multicultural Marketing
International Marketing
Other Electives
Professional Topics
Product Planning
Interdisciplinary Research and Development I
Interdisciplinary Research and Development II
Special Topics in Marketing
  • Comprehensive Examination None.
  • Thesis, Project, or Coursework-Only Options Coursework only. No other options available.