MS in Marketing

Admission Requirements

Applicants are considered on an individual basis. Transcripts for all undergraduate and any graduate work must be submitted to the UIC Business Liautaud Graduate School Program Office. In addition to the Graduate College minimum requirements, applicants must meet the following program requirements:

  • Degree Required Bachelor's degree.
  • Baccalaureate Field No restrictions.
  • Grade Point Average At least 3.00/4.00 for the final 60 semester (90 quarter) hours of undergraduate study. Applicants with a master’s degree must have maintained a grade point average of at least 3.00/4.00 in that program.
  • Tests Required GMAT or GRE, taken within five years of entry into the program.
  • Minimum English Competency Test Score
    • TOEFL 90, with subscores of Reading 21, Listening 21, Speaking 25, and Writing 23 (iBT Test); 60, with subscores of Reading 19, Listening 17, Writing 21 (revised Paper-Delivered Test), OR,
    • IELTS 6.5, with subscores of 6.5 for all four subscores, OR,
    • PTE-Academic 61
  • Letters of Recommendation Two required.
  • Personal Statement Required.
  • Resume Required.
  • Other Requirements Prerequisites: MKTG 500, MGMT 541, and ACTG 500 or FIN 500 (or MKTG 360, MGMT 340, and ACTG 210 or FIN 301 if the bachelor's degree is from UIC). An admitted student may also fulfill prerequisites at the start of the program although this will increase the time for degree completion. Each course may be waived based on equivalent prior course work or appropriate work experience in the functional area.
  • Guaranteed Admission to MS in Marketing University of Illinois students or alumni (from the three campuses who have graduated from any undergraduate, graduate or professional program within three years of start of the MSM program) with a cumulative GPA of 3.25/4.00 will have GMAT and GRE requirements waived and will be guaranteed admission into the program provided all other requirements are met. Complete applications for guaranteed admission must be submitted by the specified deadline to qualify for guaranteed admission.
  • Deadlines The application deadline for this program is the Graduate College deadline.

Degree Requirements

In addition to the Graduate College minimum requirements, students must meet the following program requirements:

  • Minimum Semester Hours Required 34, beyond prerequisites. Course work consists of 14 hours of required courses and 20 hours of elective courses.
  • Course Work Degree candidates must earn a cumulative grade point average of at least 3.00/4.00 for all 400- and 500-level courses. At least five courses used toward the MS degree must be at the 500-level.
Course Title
Required Courses (14 hours)
Marketing Management
Marketing Analytics
Marketing Research I
Business Intelligence and Technologies in Marketing
Electives (20 hours)
Select five courses. Three electives may be taken to complete one of the concentrations below and the remaining two as freestanding electives. Alternatively, any five marketing electives may be taken. Other graduate courses may be taken to substitute up to two of the electives with the approval of the director of graduate studies.
Digital Marketing Concentration
Required course:
Digital and Social Media Marketing
Select two of the following:
Electronic Marketing
Consumer Behavior
Advanced Digital Marketing and Advertising
Brand Management
Omni-channel Retailing
Content Marketing
Global and Multicultural Marketing Concentration
Required courses:
Multicultural Marketing
International Marketing
Select one of the following:
Consumer Behavior
Digital and Social Media Marketing
International Business Operations
Other Electives
Professional Topics
Product Planning
Interdisciplinary Product Development I
Interdisciplinary Product Development II
Special Topics in Marketing
  • Comprehensive Examination None.
  • Thesis, Project, or Course-Work-Only Options Course work only. No other options available.