Department of Marketing

Contact Information: 
Campus Location: 2433 University Hall (UH), Undergraduate Programs: 1118 UH 
(312) 996-2700 
business.uic.edu/undergraduate-programs/bs-marketing-degree

Administration: 
Professor and Department Head: David Gal
Director of Operations: Alicia Ber
Business Manager: Serena Goulos

The Department of Marketing offers a Bachelor of Science in Marketing.

Marketing involves all activities that help a company create and deliver value to customers and society. These activities include conducting research to understand current and future customers, developing new products and services,  improving the company’s existing offerings, and communicating with the market through traditional or digital media and the company's sales organization. The department offers a range of courses in different aspects of marketing, and students can also choose among five concentrations depending on their interests and career focus:

  • Data-Driven Marketing
  • Digital Marketing and Promotions
  • Innovation and Design Thinking
  • Retail and Service Marketing
  • Sales Leadership

The objective of the curriculum is to provide students with a sound understanding of marketing theory, a keen sense of how to apply it in practice, and opportunities for developing skills needed for a successful career in marketing.
 

Distinction

See Academic Honors in the College of Business Administration section.