BS in Marketing

Degree Requirements

To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

Summary of Requirements
General and Basic Course Requirements48
Business Core 42
Major Requirements18
Business Electives 12
Total Hours120

General and Basic Course Requirements

See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.  

Business Core

See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Required Courses
MKTG 370Quantitative Marketing Skills3
MKTG 461Consumer Market Behavior3
MKTG 465Strategic Marketing Management3
Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499.9
Total Hours18

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Marketing.

The Department of Marketing offers the following concentrations:

Concentration in Data-Driven Marketing
Select three of the following:9
Digital Marketing Research
Marketing Insights Qual Rsrch
Marketing Analytics
Business Intelligence in Marketing
Advanced Marketing Research
Concentration in Innovation and Design Thinking
Students may complete the concentration with one of the following options:
Option 19
Interdisciplinary Product Development I
and Interdisciplinary Product Development II
Select one of the following:
Approaches to Creativity
Customer Experience Management
Option 29
Product Management
Innovation Management
Select two of the following:
Product Management
Approaches to Creativity
Innovation Management
Customer Experience Management
Concentration in Digital Marketing and Promotions
Select two of the following:6
Digital and Social Media Marketing
Select one of the following:3
Digital Marketing Research
Content Marketing
Business Intelligence in Marketing
Concentration in Sales Leadership
The following course is required:3
Introduction to Sales
Select two of the following:6
Marketing and Sales Channels
Business-to-Business (B2B) Marketing
Advanced Sales
Concentration in Retail and Services Marketing
Select three of the following: 9
Principles of Retailing
Multichannel Retailing
Services Marketing
Customer Experience Management

Business Electives

12 hours from courses in the College of Business Administration. Students may choose ECON 221 or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the college.12
Total Hours12

Sample Business Major Curriculum

See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.