BS in Marketing
Program Codes:
20FL1432BS
Degree Requirements
To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Managerial Studies degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.
| Code | Title | Hours |
|---|---|---|
| Summary of Requirements | ||
| General and Basic Course Requirements | 48 | |
| Business Core | 42 | |
| Major Requirements | 18 | |
| Business Electives | 12 | |
| Total Hours | 120 | |
General and Basic Course Requirements
See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.
Business Core
See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MKTG 370 | Quantitative Marketing Skills | 3 |
| MKTG 461 | Consumer Market Behavior | 3 |
| MKTG 465 | Strategic Marketing Management | 3 |
| Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499. | 9 | |
| Total Hours | 18 | |
Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Marketing.
The Department of Marketing offers the following concentrations:
Concentration in Data-Driven Marketing
| Code | Title | Hours |
|---|---|---|
| Select three of the following: | 9 | |
| Digital Marketing Research a | ||
| Marketing Insights Qual Rsrch | ||
| Marketing Analytics | ||
| Business Intelligence in Marketing a | ||
| Advanced Marketing Research a | ||
- a
MKTG 462 is a prerequisite for MKTG 458, MKTG 467, and MKTG 468, and should be taken by marketing majors as the Advanced Quantitative Skills course under Business Core —Selective Courses.
Concentration in Innovation and Design Thinking
| Code | Title | Hours |
|---|---|---|
| Students may complete the concentration with one of the following options: | ||
| Option 1 | 9 | |
| Interdisciplinary Research and Development I and Interdisciplinary Research and Development II | ||
Select one of the following: | ||
| Branding | ||
| Approaches to Creativity | ||
| Customer Experience Management | ||
| Option 2 | 9 | |
| Product Management a | ||
or MKTG 482 | Innovation Management | |
Select two of the following: | ||
| Branding | ||
| Product Management a | ||
| Approaches to Creativity | ||
| Innovation Management a | ||
| Customer Experience Management | ||
- a
MKTG 462 is a prerequisite for MKTG 475 and MKTG 482 and should be taken by marketing majors as the Advanced Quantitative Skills course under Business Core —Selective Courses.
Concentration in Digital Marketing and Promotions
| Code | Title | Hours |
|---|---|---|
| Select two of the following: | 6 | |
| Branding | ||
| Advertising | ||
| Digital and Social Media Marketing | ||
| Select one of the following: | 3 | |
| Digital Marketing Research | ||
| Content Marketing | ||
| Business Intelligence in Marketing | ||
Concentration in Sales Leadership
| Code | Title | Hours |
|---|---|---|
| The following course is required: | 3 | |
| Introduction to Sales | ||
| Select two of the following: | 6 | |
| Marketing and Sales Channels | ||
| Business-to-Business (B2B) Marketing | ||
| Advanced Sales | ||
Concentration in Retail and Services Marketing
| Code | Title | Hours |
|---|---|---|
| Select three of the following: | 9 | |
| Principles of Retailing | ||
| Multichannel Retailing | ||
| Services Marketing | ||
| Customer Experience Management | ||
Business Electives
| Code | Title | Hours |
|---|---|---|
| Electives | ||
| 12 hours at the 200, 300, or 400 level chosen from courses in the College of Business Administration or courses offered in the Economics department with a maximum of 6 hours at the 200 level. Students may use their business electives to complete a second concentration within their major, if applicable, or a minor with the college. Students should work with their advisor in choosing appropriate business electives. | 12 | |
| Total Hours | 12 | |
Sample Business Major Curriculum
See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.