BS in Marketing

Program Codes: 
20FL1432BS

Degree Requirements

To earn a Bachelor of Science in Marketing degree from UIC, students need to complete university, college, and department degree requirements. The Department of Marketing degree requirements are outlined below. Students should consult the College of Business Administration section for additional degree requirements and college academic policies.

Summary of Requirements
General and Basic Course Requirements48
Business Core 42
Major Requirements18
Business Electives 12
Total Hours120

General and Basic Course Requirements

See General and Basic Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.  

Business Core

See Business Course Requirements in the College of Business Administration section for the list of courses needed to meet this requirement.

Major Requirements

Required Courses
MKTG 370Quantitative Marketing Skills3
MKTG 461Consumer Market Behavior3
MKTG 465Strategic Marketing Management3
Nine additional hours selected from among the nonrequired 400-level courses in Marketing, except MKTG 499.9
Total Hours18

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Marketing.

The Department of Marketing offers the following concentrations:

Concentration in Data-Driven Marketing

Select three of the following:9
MKTG 458
Digital Marketing Research a
MKTG 459
Marketing Insights Qual Rsrch
MKTG 460
Marketing Analytics
MKTG 467
Business Intelligence in Marketing a
MKTG 468
Advanced Marketing Research a
a

MKTG 462 is a prerequisite for MKTG 458, MKTG 467, and MKTG 468, and should be taken by marketing majors as the Advanced Quantitative Skills course under Business Core —Selective Courses.

Concentration in Digital Marketing and Promotions

Select two of the following:6
MKTG 470
Branding
MKTG 474
Advertising
MKTG 479
Digital and Social Media Marketing
Select one of the following:3
MKTG 458
Digital Marketing Research
MKTG 464
Content Marketing
MKTG 467
Business Intelligence in Marketing

Concentration in Innovation and Design Thinking

Students may complete the concentration with one of the following options:
Option 19
MKTG 477
& MKTG 478
Interdisciplinary Research and Development I
and Interdisciplinary Research and Development II
Select one of the following:
MKTG 470
Branding
MKTG 480
Approaches to Creativity
MKTG 485
Customer Experience Management
Option 29
MKTG 475
Product Management a
or MKTG 482
 Innovation Management
Select two of the following:
MKTG 470
Branding
MKTG 475
Product Management a
MKTG 480
Approaches to Creativity
MKTG 482
Innovation Management a
MKTG 485
Customer Experience Management
a

MKTG 462 is a prerequisite for MKTG 475 and MKTG 482 and should be taken by marketing majors as the Advanced Quantitative Skills course under Business Core —Selective Courses.

Concentration in Retail and Services Marketing

Select three of the following: 9
MKTG 452
Principles of Retailing
MKTG 455
Multichannel Retailing
MKTG 471
Services Marketing
MKTG 485
Customer Experience Management

Concentration in Sales Leadership

The following course is required:3
MKTG 473
Introduction to Sales
Select two of the following:6
MKTG 463
Marketing and Sales Channels
MKTG 476
Business-to-Business (B2B) Marketing
MKTG 481
Advanced Sales

Business Electives

Electives
12 hours at the 200, 300, or 400 level chosen from courses in the College of Business Administration (excluding BA 220 and BA 320) or courses offered in the Economics department with a maximum of 6 hours at the 200 level. Students may use their business electives to complete a second concentration within their major, if applicable, or a minor with the college. Students should work with their advisor in choosing appropriate business electives.12
Total Hours12

Sample Business Major Curriculum

See Sample Business Major Curriculum in the College of Business Administration section. See your academic advisor for an individualized major map in your field of study.